Tomorrow morning, at around five or six AM many iPhones alarms will blare out - probably set to the Klaxon sound for maximum effect - to rouse their jet-lagged owners who will then find their way down to the Moscone centre to stand in line - a very long line - to get into the Apple Keynote. I am at a hotel I know quite well. I like that the rooms face out onto walkways enclosing courtyards open to the sky - like little apartments. It’s not grand but tries to be bright and everything works ok… and the wifi is always on and complimentary. The only drawback is for those NOT getting up early tomorrow, who will be woken like the rest of us.
From the posters around the centre it looks like the much anticipated new UI design for Apple’s iPhone apps is going to be about translucent colours and a very fine typeface, possibly Helvetica Neue Thin (but to my mind some of the characters don’t look like HN). We shall see soon enough, once the line of mostly men, young and young at heart finally snake their way round the building and up the long steep escalators to see the Tim and Jony show.
One thing I do know is that the swag each delegate gets is a different class of jacket from the black zippered top of recent years. This year its still a black jacket, but quite a nice cut and of a different fabric. Its mostly polyester, so its quite warm - but I always thought that these long-sleeved jackets were a damn good idea for San Francisco, which can get a bit chilly!
The expectations are high - as ever. In recent years we have come to expect a pace of innovation and change of unreasonable acceleration. I think these touch devices are in their infancy, and there is much to do with software. Once the computer becomes a piece of glass that does everything it’s difficult to know where anyone can go next to impress those that want a new trick every few months!
And anyway, there are still millions still afraid to do basic things with computers, so I say - up your game developers and designers, make life in the world easier and better by your work… lets solve some useful problems! And journalists and other pundits, give us all a break!6 months ago